Embrace Customer Complaints: Turn Feedback into Business Success
DON'T BE AFRAID OF CUSTOMER COMPLAINTS
When customers provide feedback on your products or services, they are opening up opportunities for your business to grow. Complaints are concrete and not just suggestions or questions. If something is done poorly, it can be changed, and that's the starting point to improve things.
Complaints arise when problems are not solved in the desired way or not solved at all. Your customers will tell you directly what's not working. You may remember various survey studies where companies literally burden their customers with the same questions. But by addressing these issues, companies can grow and improve.
❗️Listen to your customers, because they know better than you what is missing.